ASO Specialist

About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

• Identifying trends and regularly testing new strategies, promoting product lines.

• Developing and implementing an ASO strategy focused on improving conversion rates across all available localizations.

• Developing hypotheses for improving app search rankings and testing them through experiments.

• Adapting text and graphic metadata to regional specifics.

• Boosting install conversion across all localizations and improving organic discoverability.

• Preparing reports on the effectiveness of various ASO strategies.

• Analyzing ranking mechanisms and promptly adapting to their changes.

• Analyzing competitors' ASO strategies and participating in market research.

Requirements

• Practical experience in ASO for the App Store with a focus on CPP (Custom Product Pages) and PPO (Product Page Optimization), running A/B tests, and achieving conversion rate growth.

• Ability to link CPPs with keyword and creative clusters (Facebook, TikTok, Google) and understand the performance funnel.

• Skill in formulating and evaluating hypotheses, accurately calculating and evaluating results.

• Experience preparing briefs for designers (icons, screenshots, videos) with clear hypotheses, references, and success criteria.

• Ability to work with keywords and utilize various tactics in text optimization.

• Localization experience: adapting visuals and text for different geographies, taking into account cultural specifics.

• Knowledge of Apple Guidelines (rules for icons, screenshots, videos, and text) and experience minimizing rejection rates.

• Proficiency in ASO analytics tools (AppTweak/AppFollow, App Store Connect).

We offer

• A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment.

• Working on inspiring products in a team of supportive professionals.

• A competitive salary package based on your unique expertise, skillset, and impact on the product.

• Reimbursement of professional courses and trainings.

• In-office, and hybrid/remote work opportunities.

• Flexible working hours.

• Professional equipment and access to the necessary programs.

• Paid vacations, sick days, and other benefits.

• Medical insurance.

• Free lunches in the office.

• A variety of corporate events and team-building activities.