Head of User Acquisition (social paid)

About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

• Develop and execute UA strategy

  - Drive user and revenue growth via performance marketing campaigns, particularly on paid social channels (Facebook, TikTok, etc.)

  - Define clear goals and KPIs for each product and ad network, ensuring we hit ambitious benchmarks.
  

• Lead and scale the UA team

  - Hire, train, and manage a growing team of UA Managers (including leadership of sub-teams/units).

  - Foster a culture of continuous improvement and creativity.
  

• Optimize creative testing processes

  - Establish and oversee large-scale testing frameworks to maximize creative impact.

  - Iterate quickly on ad variations to identify high-performing concepts.
  

• Leverage SKAN & MMP expertise

  - Utilize in-depth knowledge of SKAdNetwork (SKAN) and mobile measurement partners (Adjust, AppsFlyer, etc.) to accurately track and optimize campaigns.

  - Maintain data integrity and ensure accurate performance reporting.
  

• Drive global market expansion

  - Successfully launch new markets and deepen penetration of existing core markets.

  - Collaborate with cross-functional teams (Marketing, Product, Analytic) to align UA efforts with overall growth objectives.
  

• Manage budgets & performance reporting

  - Develop and manage UA budgets, ensuring cost efficiency and strong ROI.

  - Build financial models and forecasts; regularly update senior leadership on UA program results and expenses.
  

• Stay ahead of industry trends

  - Keep abreast of emerging platforms, changes in privacy regulations, and advanced targeting methods to maintain a competitive edge.

Requirements

- 5+ years of experience in marketing, with 2+ years as a Head/Lead of User Acquisition (team size considered).

- Strong leadership, analytical, and problem-solving skills—proven ability to mentor teams and drive high-performance culture.

- Hands-on expertise with performance marketing channels, especially for iOS apps (Facebook, TikTok).

- SKAdNetwork & MMP proficiency—comfortable with campaign tracking, attribution, and advanced optimization.

- Strategic and innovative mindset—capable of crafting marketing strategies on a global scale.

- Data-driven approach—proficient in analytics, reporting tools (Google Docs/Excel, BI systems), and financial modeling.

- Proven budget management and financial analysis skills—including the ability to build forecasts and negotiate with stakeholders.

- Outstanding communication skills—able to collaborate effectively with teams, departments, and C-level executives.

We Offer

• Competitive salary package aligned with your expertise and impact.

• Supportive atmosphere — we encourage creativity and personal growth.

• Professional development — reimbursement for courses, training, and industry events.

• Inspiring products — opportunities to shape innovative iOS apps alongside a dedicated team.

• Flexible work options — in-office/ hybrid; plus a relocation package (Cyprus) if desired.

• Work-life balance — flexible working hours, paid vacations, and sick days.

• Equipment & tools — full access to professional software, hardware, and necessary programs.

• Medical insurance — comprehensive coverage for peace of mind.

• Free lunches & team events — enjoy daily lunches on us and a variety of corporate gatherings.