Lead Marketing Analytics (Web)

About Us

We are a web app developer and publisher team specializing in web applications across utility, productivity, and entertainment, with a strong focus on generative AI.

Key Responsibilities

• Strategic Leadership in Web Analytics

  - Define the overall vision and roadmap for web analytics, ensuring alignment with corporate marketing and growth goals.

  - Develop and maintain a robust analytics infrastructure, including platform selection, data governance, and best practices.

  - Mentor and guide junior and mid-level analysts, promoting a culture of continuous learning and innovation.
  
  

• Advanced Attribution and Measurement

  - Oversee the design and implementation of multi-touch attribution strategies, leveraging tools such as Google Analytics 4 (GA4), server-side tracking, and customer data solutions.

  - Collaborate with marketing and product teams to define Key Performance Indicators (KPIs), set data collection standards, and build dashboards to track campaign effectiveness.

  - Evaluate and refine attribution models (e.g., Last Click, Time Decay, Data-Driven) based on evolving business needs.
  
  

• Data Strategy and Insights

  - Ensure high data quality by implementing standards for data validation, tagging, and event tracking across all web properties.

  - Conduct in-depth analyses of user journeys to uncover patterns, identify opportunities, and steer marketing strategies.

  - Present findings and recommendations to senior stakeholders, leveraging advanced visualization techniques and storytelling.
  
  

• Technical Integrations and MarTech Oversight

  - Lead integrations with various advertising platforms (e.g., Google Ads, Facebook Ads, TikTok Ads) and ensure seamless data flow.

  - Coordinate with Customer Relationship Management (CRM) systems, Customer Data Platforms (CDP), Data Management Platforms (DMP), and Email Service Providers (ESP) to centralize user data.

  - Evaluate emerging technologies and tools (e.g., Artificial Intelligence (AI), Machine Learning (ML) for potential adoption to enhance analytics capabilities.
  
  

  • Team Management and Cross-Functional Collaboration

    - Build and manage a team of analysts, cultivating a results-oriented environment focused on professional development.

    - Act as the primary point of contact for data-related questions, bridging insights between marketing, product, finance, and executive leadership.

    - Drive continuous process improvement, including automation of reporting and refinement of A/B testing methodologies.

  Requirements
  
  

• Experience

  - 5+ years of relevant experience in web analytics, digital marketing, or marketing technology, with at least 2+ years in a leadership or managerial role.

• Technical Expertise
  
  - Proficiency in Google Analytics (Universal Analytics and GA4), Google Tag Manager (GTM), and advanced tracking implementations (client-side and server-side).

  - Hands-on experience with BI tools (e.g., Power BI, Tableau, Looker Studio) and SQL (Structured Query Language) for data manipulation and reporting.

  - Demonstrated ability to evaluate and optimize performance across multiple marketing channels, including Search Engine Advertising (SEA), Search Engine Optimization (SEO), and Social Media Marketing (SMM).

  • Strategic Mindset

    - Strong understanding of various attribution models, Return on Investment (ROI) metrics, and forecasting techniques. Capable of turning complex data findings into clear business recommendations.

    - Experience developing frameworks to measure the full marketing funnel (awareness through retention).

  • Leadership and Communication

    - Proven record of building and motivating high-performing analytics teams.

    - Excellent written and verbal communication skills, with the ability to present to C-level executives.

    - Effective collaboration with cross-functional teams in a fast-paced, evolving environment.

  • Language Proficiency

    - English at an advanced level (both written and spoken) to engage with international colleagues and read technical documentation.

    
    

  Preferred Skills

  
  - Python/R for automation of data collection, analysis, and modeling.

  - Machine Learning (ML) techniques for predictive modeling and advanced marketing analytics.

  - Certifications such as Google Analytics Individual Qualification (GAIQ), Google Ads, or Facebook Blueprint.

  - Experience with mobile analytics (e.g., Firebase, AppsFlyer, Adjust). Knowledge of conversion rate optimization (CRO) principles and UX (User Experience) best practices.

  
  

We Offer

• Leadership Opportunity

  A high-impact role where you set the direction for web analytics strategy.

• Competitive Compensation

  Commensurate with your skills and leadership experience.

• Professional Growth

  Ongoing training, certifications, and conference attendance.

• Innovative Environment

  A data-driven culture open to new ideas and technologies.

• Flexible Work Options

  Hybrid and remote possibilities to suit your lifestyle.

If you are passionate about driving web analytics at scale, thrive on using data to inform strategic decisions, and excel in leading and mentoring teams, we would love to hear from you!