Lead UA Manager (Paid Social)

We are looking for a Lead User Acquisition Manager to join one of our top-performing business units and take full ownership of growth through Paid Social.
This is an impact-driven role with end-to-end responsibility for UA performance, working at the intersection of traffic, product, monetization, and analytics.
You will drive growth decisions for iOS subscription products, scale Paid Social as the main growth lever, and manage UA execution and strategy across multiple products.

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What we look for:

Strong hands-on experience in User Acquisition for mobile iOS apps with a subscription business model
Deep expertise in Paid Social: Meta (must-have), TikTok (strong plus)
Solid understanding of unit economics: LTV (including predictive LTV), CPA / CPP, ROAS, profit-driven optimization
Strong understanding of the subscription funnel: Install → Trial → Paid
Experience collaborating with product and monetization teams on: onboarding, paywalls, pricing decisions
Ability to operate both strategically and hands-on
Experience managing UA processes and prioritizing growth hypotheses
Proven ownership mindset: takes responsibility for results, not just execution
Experience managing at least 1-3 UA specialists.

Nice to have:
- Broader experience across additional channels (TikTok, Google Ads, Apple Search Ads, etc.)
- Understanding of ASO and its impact on performance channels
- Strong A/B testing mindset and experience running growth experiments.

We offer:

A supportive atmosphere - we’re all for creativity and providing opportunities for self-fulfillment
Reimbursement of professional courses and trainings
Working on inspiring products in a team of supportive professionals
In-office, and hybrid/remote work opportunities
Flexible working hours- Professional equipment and access to the necessary programs
Paid vacations, sick days
A competitive salary package based on your unique expertise, skillset, and impact on the product
Medical insurance
A variety of corporate events and team-building activities.

Lead UA Manager (Paid Social)

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