Lead UA Manager (Paid Social)

Responsibilities:

• Own P&L performance for products within the business unit

• Lead and scale Paid Social as the core traffic growth channel (Meta as primary)

• Make data-driven decisions to scale, optimize, or stop traffic sources, creatives, and experiments

• Build, prioritize, and validate growth hypotheses across: acquisition channels, creatives, funnel performance, onboarding, paywalls, and pricing

• Drive fast, informed decision-making based on analytics and unit economics

• Manage UA execution and strategy across products; manage UA team members

• Act as a single point of ownership for UA results within the unit

• Collaborate closely with Product, Growth, Monetization, Analytics, and Creative teams

• Align UA efforts with product changes and monetization strategy

• Provide regular reporting on key KPIs and performance metrics.
  
  What we look for:

• Strong hands-on experience in User Acquisition for mobile iOS apps with a subscription business model

• Deep expertise in Paid Social: Meta (must-have), TikTok (strong plus)

• Solid understanding of unit economics: LTV (including predictive LTV), CPA / CPP, ROAS, profit-driven optimization

• Strong understanding of the subscription funnel: Install → Trial → Paid

• Experience collaborating with product and monetization teams on: onboarding, paywalls, pricing decisions

• Ability to operate both strategically and hands-on

• Experience managing UA processes and prioritizing growth hypotheses

• Proven ownership mindset: takes responsibility for results, not just execution

• Experience managing at least 1-3 UA specialists.
  
  Nice to have:

  • Broader experience across additional channels (TikTok, Google Ads, Apple Search Ads, etc.)

  • Understanding of ASO and its impact on performance channels

  • Strong A/B testing mindset and experience running growth experiments.

We offer:

• A supportive atmosphere - we’re all for creativity and providing opportunities for self-fulfillment

• Reimbursement of professional courses and trainings

• Working on inspiring products in a team of supportive professionals

• In-office, and hybrid/remote work opportunities

• Flexible working hours- Professional equipment and access to the necessary programs

• Paid vacations, sick days

• A competitive salary package based on your unique expertise, skillset, and impact on the product

• Medical insurance

• A variety of corporate events and team-building activities.