Marketing Tech Analyst (Mobile – iOS Solutions)

We seek a Marketing Tech Analyst (Mobile – iOS Solutions) to oversee and optimize our mobile marketing technology stack with a specific focus on iOS applications. In this role, you will be responsible for setting up analytics tools, ensuring accurate data collection, and deriving actionable insights to enhance user acquisition, engagement, and retention on iOS platforms.

A successful candidate has hands-on experience with Mobile Measurement Partners (MMPs), a deep understanding of SKAdNetwork and App Tracking Transparency (ATT) frameworks, as well as familiarity with Apple Search Adsoptimization. This is an opportunity to shape our mobile analytics strategy and help scale our iOS presence.

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About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

1. Mobile Analytics Setup and Maintenance

Configure Mobile Measurement Partner (MMP) platforms (e.g., AppsFlyer, Adjust, Branch) for iOS apps to accurately track installs, in- app events, and user cohorts.
Implement and manage tracking solutions in accordance with iOS privacy guidelines, including ATT (App Tracking Transparency) permissions.
Integrate and maintain SDKs (Software Development Kits) such as Firebase for real-time analytics and push notifications.

2. Attribution and SKAdNetwork Strategy

Oversee multi-touch attribution models, ensuring reliable data collection under Appleʼs SKAdNetwork constraints.
Collaborate with development and product teams to refine in-app event tracking and measure post-install performance (e.g., sign-ups, purchases).
Provide insights into user lifecycle metrics (e.g., Day-1/7/30 retention, Lifetime Value (LTV) to guide acquisition and re-engagement campaigns.

3. Performance Marketing Optimization

Set up tracking for Apple Search Ads, Facebook Ads, and other mobile advertising channels, ensuring clear Key Performance Indicators (KPIs).
Conduct ongoing analysis of user cohorts, funnel drop-offs, and campaign performance to optimize ad spend and improve Return on Ad Spend (ROAS).
Collaborate with marketing teams on A/B testing for creative assets and user flows.

4.Data Analysis and Reporting

Build and maintain dashboards in Business Intelligence (BI) tools (e.g., Tableau, Power BI, Looker Studio) to visualize app performance metrics.
Identify trends, anomalies, and growth opportunities through data analysis, delivering recommendations to product, marketing, and executive stakeholders.
Ensure data integrity, perform data audits, and establish processes for continuous quality control.

5. Cross-Functional Collaboration and Tech Stack Development

Work closely with iOS developers to ensure successful integration of analytics SDKs, event schemas, and attribution links.
Coordinate with Customer Relationship Management (CRM) teams to segment users and personalize campaigns.
Evaluate and implement emerging technologies, including new app analytics solutions or Machine Learning (ML) based optimizations, to maintain a competitive edge.

Requirements

Professional Experience
- 2 years in mobile marketing analytics, iOS-focused product analytics, or mobile marketing technology.
Technical Proficiency
- Practical experience with MMPs (e.g., AppsFlyer, Adjust, Branch) for install and event attribution.
- Familiarity with SKAdNetwork, ATT, and IDFA (Identifier for Advertisers) compliance on iOS.
- Understanding of iOS SDK integrations, push notification services, and app event tracking.
Analytical and Reporting Skills
- Proficiency with BI platforms (Tableau, Power BI, Looker Studio) to create real-time, data-driven dashboards.
- Ability to translate analytics into actionable insights, drive product improvements, and optimize marketing spend.
- Advanced Excel/Google Sheets skills; knowledge of SQL (Structured Query Language) is a plus.
Marketing Channel Expertise
- Experience configuring Apple Search Ads and paid social (e.g., Facebook/Meta, TikTok) to track conversion funnels.
- Solid understanding of ROAS (Return on Ad Spend), LTV, retention, and other performance marketing metrics.
- Background in A/B testing and creative optimization for mobile user acquisition.
Collaboration and Communication
- Strong communication skills to convey analytical findings clearly to technical and non-technical audiences.
- Proven track record of cross-functional teamwork with developers, product managers, and marketing teams.
- Intermediate+ level of English (spoken and written) to interact with global teams and review technical documentation.

Preferred Skills

Mobile Analytics Tools
- Experience with Firebase (Analytics, Remote Config, Cloud Messaging), Mixpanel, or Amplitude.
Programming/Scripting
- Basic Python or R skills for data manipulation or automations.
CRM/CDP Integration
- Familiarity with integrating Customer Data Platforms (CDP) and segmenting user data for personalized campaigns.
Certifications
- Relevant certifications (e.g., AppsFlyer Mobile Attribution Certification, Facebook Blueprint, Apple Search Ads Certification).
Machine Learning (ML)
- Exposure to ML-based predictive modeling for user churn or LTV forecasting.

We Offer

Remote-Friendly Environment
- Flexible scheduling and remote work options.
Competitive Compensation
- Salary aligned with your expertise and market standards.
Professional Development
- Access to training, conferences, and certification programs.
Impactful Role
- Direct influence on our iOS growth strategy and revenue outcomes.
Collaborative Culture
- Work alongside data-driven professionals in a supportive, growth-oriented setting.

If you are passionate about driving iOS app growth through advanced analytics, high-quality data insights, and cutting-edge marketing technologies, we would love to have you on our team!