Senior Mobile Marketing Analyst

About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

• Evaluating the performance of apps, regions, countries, and traffic sources.

• Checking and analyzing data in advertising platforms (e.g., Google Ads, Meta) and BI systems.

• Supporting integrations with advertising platforms and analytical tools.

• Exploring insights to optimize marketing strategies and identifying non-obvious correlations between metrics.

• Investigating audience behavior and the impact of creatives on acquisition.

• Researching traffic types and enhancing understanding of advertising channel algorithms.

• Lead complex analysis of paid social channels (e.g., Facebook, Instagram, TikTok, Google) and provide actionable insights on campaign metrics such as CTR, CPC, CPA, and ROAS.

• Identify opportunities to improve campaign performance through better ad targeting, creative optimization, and budget allocation.

• Collaborate with user acquisition teams to provide recommendations on audience segmentation, bidding strategies, and ad placements.

• Create dashboards and reports, define key metrics, and ensure data integrity and validity.

• Conduct competitive and market analysis to identify growth and expansion opportunities.

• Design and execute tests to enhance user engagement, conversion rates, and overall campaign effectiveness.

Required Skills

• Minimum of 3 years of experience in similar roles.

• Advanced SQL skills for data manipulation and analysis.

• Proven experience in data visualization using tools like Tableau or Looker Studio.

• Strong analytical and creative thinking skills, with the ability to clearly articulate approach, process, and results.

• Excellent communication skills, capable of presenting data in a clear and compelling manner.

• Familiarity with tools like Appsflyer, Adjust, GA, Firebase, SKAdNetwork is a plus.

• Ability to manage multiple projects, plan effectively, prioritize, and meet deadlines.
  

  
  Our Stack

• Tools for visualization and reporting: Tableau, Looker Studio.

• Data storage and processing: Google Cloud, BigQuery.

• Programming for analysis and automation: SQL, Python.

• Data collection through tools like Appsflyer/Adjust (marketing) and Amplitude (product).

• ETL processes managed by Airflow, with data stored in Google Cloud Platform

  Our Values

  • Sociability: Open communication and the ability to clearly formulate tasks in written and verbal formats.

  • Results orientation: Willingness to align tasks with team and company goals, implement necessary changes, and respond to evolving challenges.

  • Responsibility: Attention to detail, autonomy, and commitment to meeting obligations.

  • Proactivity: The ability to set goals, create opportunities, and drive results without waiting for direction.

  • Development orientation: A constant desire to learn, embrace new technologies, and refine skills.

    We offer

    • A supportive atmosphere, working on inspiring products in a team of great professionals 

    • In-office, hybrid/remote work opportunities 

    • A competitive salary package based on your unique expertise, skillset and impact on the product

    • Professional equipment and access to the necessary programs

    • Flexible working hours

    • 21 days of annual leave, 3 sick days

    • Reimbursement of professional courses and trainings

    • Free lunches in the office

    • Medical Insurance

    • A variety of corporate events and team-building activities.