Senior UA Facebook Ads Manager

About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

• Develop and implement comprehensive user acquisition strategies for subscription-based products, focusing on maximizing LTV.

• Manage advertising campaigns across various platforms including Facebook, TikTok, Google, and others.

• Oversee a monthly advertising budget, ensuring efficient allocation of resources.

• Achieve and maintain a positive Return on Ad Spend (ROAS), constantly optimizing for performance.

• Analyze market trends and user behavior to continually refine and adapt acquisition tactics.

• Collaborate with cross-functional teams to align user acquisition efforts with overall business goals.

• Report on key metrics and insights to stakeholders, providing actionable recommendations.

• Perform A/B tests to optimize ad creatives and targeting strategies, identifying the most effective combinations that drive user acquisition and conversions and improve return on ad spending (ROAS).

• Monitor and analyze key metrics such as conversion rates, lifetime value (LTV), return on ad spend (ROAS), and cost per first purchase (CPA).

• Collaborate with cross-functional teams to develop Customer Journey Maps (CJM) and evaluate the product together with the product team.

  Requirements
  
  

• A minimum of 3 years of experience in user acquisition, with a focus on subscription-based products.

• Proven track record of managing large advertising budgets (200k+ per month) and achieving positive ROAS.

• Expertise in digital advertising platforms including Facebook, TikTok, Google, etc.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication and teamwork skills, with the ability to work in a fast-paced environment.

• Solid knowledge of web promotion for B2C digital products.

• Proficiency in Facebook Business Manager.

• Generate ideas and tasks for creative production and develop creative hypotheses.

• Proficiency with Excel.

• Good in using attribution, analytics, and engagement tools to track and analyze user acquisition metrics.

• B2+ English proficiency.

  
  We offer

- A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment

- Working on inspiring products in a team of supportive professionals

- A competitive salary package based on your unique expertise, skillset, and impact on the product

- Reimbursement of professional courses and trainings

- In-office, and hybrid/remote work opportunities

- Flexible working hours

- Professional equipment and access to the necessary programs

- Paid vacations, sick days, and other benefits

- Medical insurance

- Free lunches in the office

- A variety of corporate events and team-building activities.