Senior User Acquisition Manager (Paid Social)

About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

• Develop, launch, and optimize Paid Social campaigns across Meta, TikTok, and other relevant social platforms.

• Analyze and improve campaign performance against established KPIs, keeping long-term profitability (ROAS mindset) as the north star while maintaining efficiency guardrails (ROAS/CPA/CPP).

• Run a disciplined testing cadence: propose hypotheses, prioritize a backlog, ship iterations quickly, and scale winning combinations; maintain a weekly view of tests and outcomes.

• Drive the creative engine with a Creative Producer and Design: generate ideas, brief and review UGC/motion/AI concepts, and apply clear kill/scale rules; leverage formats such as Reels, Spark Ads, and Playables.

• Collaborate cross-functionally with Product, ASO, Design, and BI/Analytics to achieve user acquisition goals and improve the end-to-end funnel ad → store/CPP → onboarding → paywall → purchase.

• Set up and maintain tracking and analytics to accurately measure performance under iOS attribution constraints (SKAdNetwork/AEM); work effectively with an MMP (Adjust preferred / AppsFlyer), including postback sanity checks and server-to-server/CAPI where relevant.

• Work with large data sets, conduct deep analysis, and create clear, actionable performance reports and playbooks.

• Document learnings and contribute to a living Growth Knowledge Base (tests, insights, best practices).

• Participate in developing strategies to attract users and increase engagement across products and geographies.

Requirements

• 3+ years of hands-on experience buying traffic for iOS subscription apps on major social platforms, with a solid understanding of SKAN/AEM principles.

• Experience with analytics and MMPs (Adjust preferred, AppsFlyer), Firebase, and BI tools (Tableau/Looker/Sheets).

• Proficiency with the main sources of mobile user acquisition, especially Meta and TikTok; ability to take channels from first launch to stable, profitable scale.

• Experience with web-to-app flows and custom product pages (CPPs).

• Strong analytical skills: cohort/LTV thinking, structured experimentation, and clear reporting.

• Experience working with substantial budgets and making data-driven reallocation decisions.

• Experience launching projects from scratch, strong ownership, and a proactive, collaborative approach.

• Good communication skills and ability to work in a cross-functional team.

• English at Intermediate level or higher.

We offer

• A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment.

• Working on inspiring products in a team of supportive professionals.

• A competitive salary package based on your unique expertise, skillset, and impact on the product.

• Reimbursement of professional courses and trainings.

• In-office, and hybrid/remote work opportunities.

• Flexible working hours.

• Professional equipment and access to the necessary programs.

• Paid vacations, sick days, and other benefits.

• Medical insurance.

• Free lunches in the office.

• A variety of corporate events and team-building activities.