Senior User Acquisition Manager (Google Ads)

About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

• Campaign Management:

  Take full ownership of Google Ads campaigns across all formats, including Search, Display, Performance Max, Demand Gen, App, and Video. Launch, monitor, and continuously optimize campaigns to drive acquisition and meet business KPIs.

• Data-Driven Decision-Making:

  Analyze campaign performance with a focus on understanding the why behind the results. Develop actionable strategies based on cause-and-effect relationships between metrics and outcomes.

• Competitor and Market Analysis:

  Continuously monitor competitors’ advertising strategies to identify new ideas for testing. Look for growth opportunities by analyzing industry trends, user behaviors, and market gaps. Use these insights to test innovative approaches and implement them into campaigns.

• Creative Collaboration:

  Partner with creative teams to produce and iterate ad materials. Provide data-backed feedback to refine visuals and messaging that resonate with the target audience.

• Growth Identification:

  Spot and act on scaling opportunities. Test innovative approaches, experiment with new ad formats, and explore untapped markets or user segments.

• Cross-Functional Collaboration:

  Work closely with the product team to align campaigns with the user journey. Collaborate with analytics teams to deep dive into performance data and with Google representatives to stay ahead of platform updates and best practices.

  • Reporting:

    Regularly prepare and present performance insights, recommendations, and learnings to the broader team.

• Growth and Impact Opportunities:

  As you grow in the role, you’ll have the chance to expand your responsibilities beyond Google Ads. Depending on your interests, you can influence product strategy, team processes, or profitability, taking ownership of areas that align with your strengths and goals. This role offers a clear path to deepen your expertise and make a broader impact on the business.

  Requirements

  • Experience:
    At least 2+ years of hands-on experience managing and scaling campaigns in Google Ads. You’re comfortable with all campaign types and their unique strategies.

  • Analytical Skills:
    You don’t just know metrics—you understand how to influence them. Your ability to dig into data, find actionable insights, and explain cause-and-effect relationships sets you apart.

  • Competitor Focus:
    Experience in analyzing competitors’ strategies to uncover opportunities and inform innovative testing approaches.

  • Product Knowledge:
    Previous experience working in a product-driven company is a significant plus, especially if you’ve worked with a subscription-based business model.

  • Tools Savvy:
    Familiarity with tools like GA4, GTM, Looker, Tableau, SimilarWeb, SpyFu or similar platforms for performance analysis and reporting.

  • Problem-Solving Mindset:
    Proactive in identifying challenges and crafting innovative solutions.

  • Collaboration Skills:
    A strong communicator who works well across teams and fosters productive partnerships.

    We offer

    • This is an opportunity to join a fast-paced, data-driven team and make a direct impact on scaling our products
      

    • A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment
      

    • Comfortable in a dynamic environment where strategies and priorities evolve
      

    • You’re always testing, learning, and staying on top of industry trends

    • You take responsibility for your campaigns and deliver measurable results

    • A competitive salary package based on your unique expertise, skillset, and impact on the product
      

    • Reimbursement of professional courses and trainings
      

    • In-office, and hybrid/remote work opportunities

    • Flexible working hours
      

    • Professional equipment and access to the necessary programs
      

    • Paid vacations, sick days, and other benefits
      

    • Medical insurance
      

    • Free lunches in the office
      

    • A variety of corporate events and team-building activities