UA Lead (ASA)

About Us

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

• Lead, mentor, and develop a team of paid search specialists
  

• Foster a collaborative and high-performance culture within the team
  

• Set clear performance goals and provide regular feedback and support
  

• Manage digital marketing metrics across Google Ads, Apple Search Ads, ets.
  

• Develop effective strategies for user acquisition and remarking in Google Ads&Apple Search Ads that meet business needs and KPIs across all major regions
  

• Launch and manage advertising campaigns in Google Ads&Apple Search Ads
  

• Keyword selection, bid strategy selection and optimization of ad creatives (CPP)
  

• Ongoing analytics of ad campaign status and finding solutions to optimize cost and quality of traffic. Scaling of work bundles
  

• Collaborating with marketing and design teams to create compelling ads that meet brand standards and user preferences
  

• Continually monitoring industry trends, analyzing competitors and incorporating new technologies into campaign strategies to stay ahead of the competition
  

• Providing continuous and actionable analytics on campaign performance, suggesting new ideas to improve results
  

• Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations
  

• Present findings and strategies to senior management

Requirements

• Minimum 2 years working experience in a similar position
  

• Deep understanding of the technical details of mobile environments

• Experience working with budgets $100k or more, preferably from $500k, and a large number of ad campaigns

• Experience with Apple Search Ads campaign optimization and management systems (Split-metrics Acquire/Asapty)

• Experience with mobile app analytics systems: Adjust, AppsFlyer, AppMagic, Amplitude, AppFigures

• Excellent communication skill, ability to collaborate effectively with cross-functional teams and external partners

• Ability to provide ongoing and actionable analytics on campaign performance and offer new insights to improve results.
  

• Data-driven mindset, eager to delve into data, identify correlations, construct hypotheses, and test and verify them

• Knowledge and experience with subscription applications will be a plus.

• Experience with various advertising channels such as Google Ads, Meta, TikTok, etc. will be a plus.

We offer

• A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment
  

• Working on inspiring products in a team of supportive professionals
  

• A competitive salary package based on your unique expertise, skillset, and impact on the product
  

• Reimbursement of professional courses and trainings
  

• In-office, and hybrid/remote work opportunities
  

• Flexible working hours
  

• Professional equipment and access to the necessary programs
  

• Paid vacations, sick days, and other benefits
  

• Free lunches in the office
  

• Medical insurance
  

• A variety of corporate events and team-building activities.