Web Marketing / Measurement Analyst (Marketing Tech Analyst)

About Us

We are a web app developer and publisher team specializing in web applications across utility, productivity, and entertainment, with a strong focus on generative AI.

Key Responsibilities

• Analytics Setup and Maintenance

  - Develop and implement measurement strategies (tagging plans) for websites and web applications.

  - Configure and manage web analytics tools (e.g., Google Analytics 4 and Google Tag Manager).

  - Create and refine custom events, conversion funnels, and A/B testing scenarios.
  
  

• Technical Integrations with Advertising Platforms
  
  - Configure pixels and conversion events for Facebook Ads, Google Ads,

  - TikTok Ads, and other advertising networks.
  Implement and maintain server-side tracking (where required).

  - Integrate attribution solutions (e.g., AppsFlyer, Adjust) or set up custom attribution frameworks.
  
  

• Data Collection, Processing, and Analysis

- Identify key performance indicators (KPIs) and build interactive dashboards in Business Intelligence (BI) tools (Looker Studio / Data Studio, Power BI, Tableau).

- Examine user behavior on websites or applications, extract insights, and propose hypotheses to optimize marketing campaigns.

- Assess return on investment (ROI) and efficiency of marketing channels such as Search Engine Advertising (SEA), Search Engine Optimization (SEO), Social Media Marketing (SMM), and email marketing.

• MarTech Stack Development and Web Attribution

  - Model user journeys across multiple channels using various attribution models (e.g., First/Last Click, Time Decay, Data-Driven).

  - Coordinate the integration of tools such as Customer Data Platforms (CDPs), Customer Relationship Management (CRM) systems, Data Management Platforms (DMPs), and Email Service Providers (ESPs).

  - Streamline existing processes by automating data collection, enhancing tagging, and implementing split-testing strategies.
  
  

• Communication and Recommendations

  
  - Produce clear reports and strategic recommendations for the marketing department, product managers, and executive leadership.

  - Present analytical findings, support campaign planning, and contribute to media budget allocation discussions.
  - Collaborate closely with development, marketing, and design teams to ensure accurate implementation of analytics solutions.
  

  
  Requirements
  

  • Proven Experience in Web Analytics and Marketing Technologies (2+ years).

  • Strong Understanding of Web Attribution and hands-on skills with multiple attribution models.

  • Technical Advertising Platform Integrations:

    - Proficiency in configuring tracking pixels, server-side events, and conversion actions (e.g., Facebook Pixel, Google Ads Tag, LinkedIn Insight Tag).

    - Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer or Adjust is a plus.
    

  • Solid Expertise in
    - Google Analytics (GA4), Google Tag Manager (GTM)
    - A/B Testing Tools
    - Business Intelligence tools (Looker Studio / Data Studio, Tableau)
    

  • Analytical Mindset and hands-on experience in working with large datasets: deriving insights, creating forecasts, and identifying primary drivers for marketing performance.
    

  • SQL (Structured Query Language) knowledge for advanced data analysis in databases (e.g., BigQuery, PostgreSQL).
    

  • Basic Knowledge of HTML and JavaScript for configuring analytical tags.
    

  • Excellent Communication Skills: ability to present findings and justify decisions to both technical and non-technical stakeholders.
    

  • English Proficiency at a level sufficient for reading technical documentation and collaborating with international teams (Intermediate+).
    
    

  Preferred Skills

  • Python/R proficiency for automating analytical tasks and reporting.

  • Experience with CDP, DMP, or custom data management solutions.

  • Relevant certifications: Google Analytics Individual Qualification (GAIQ), Google Ads, Facebook Blueprint, etc.

  • Familiarity with mobile analytics (Firebase, AppsFlyer, Adjust).
    
    

  We Offer

  • Flexible Work Schedule with full or partial remote opportunities.

  • Competitive Salary aligned with your skills and experience.

  • Professional Development: paid training, sponsorship for industry certifications, and access to specialized conferences.

  • Career Advancement Opportunities within a company that values analytical excellence.

  • Modern Office Setting, fully equipped, for those who prefer in-person collaboration.